Duck Dynasty youngest son has fashion T-shirt line
WEST MONROE (AP) — “Duck Dynasty” star Jep Robertson has gone into the fashion business. Or, from another viewpoint, the $45 T-shirt business.
Robertson is working with Australian fashion designers Rick Caballo and Melissa Core, creators of “Corello — a brand with the slogan “dress like a rock star.”
“There are T-shirts, beanies and jewelry but on a higher-end line,” Robertson said. “I like being creative and coming up with what I think people would like to wear.”
He said he and his wife, Jessica Robertson, send ideas to be developed by Caballo and Core, whom he met at a benefit for St. Jude Children’s Research Hospital.
“I got hooked up with these Aussies and thought they were super cool,” said Robertson, the youngest son of “Duck Dynasty” parents Kay and Phil Robertson.
“We had dinner and got to be friends, and Mel said, ‘We need to do a line with you,’” Robertson said. “I told her I’d love to, but I never really thought it would happen.”
The line is called “Calvary by Jep Robertson.” He said the name — Calvary is the hill where Christ was crucified — is a tribute to his Christian faith. “I love the word and what it represents,” Robertson said.
T-shirt designs shown on the line’s website include one with the words Faith, Freedom, Family and Fashion set in a Christian-style cross, one showing a duck call blueprint under the word “Calvary,” and one with Robertson’s picture above the words “Momma’s boy.” All cost $44.99.
The website also shows $20 bandannas and $35 baseball caps and knitted caps. No price is yet listed for sunglasses bearing the brand’s name and logo — a stylized blue duck that appears to be looking over its shoulder at a red-and-white-striped wing. The duck’s eye and feet are shaped like stars.
The line’s slogan, taking off from the Duck Commander slogan of “Faith. Family. Ducks,” is “Faith. Family. Fashion.”
Caballo and Core, in West Monroe recently to get photos for a Calvary ad campaign, said they’re marketing the line to retailers and it is available for pre-order on the website.
“We believe the line speaks to his fans and the fashion community,” Core said.